Microsoft Statistics – 20 Stats You Should Know

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Microsoft has grown from its focus on operating systems to include productivity, SaaS, and various other IT products. Most people in the developed world have used Microsoft Excel, Word, and other Office apps—making Microsoft 365 one of the most successful offerings for the company.

However, this line of subscription services isn’t safe from security and data breach issues.

As Microsoft evolves, developing new software and pushing to gain more market share in the OS, SaaS, and productivity markets, it’s important to keep up to date with its impact on these industries.

We’ve put together 20 Microsoft statistics you need to know.

First, here’s an infographic that further explores Microsoft 365 security and data breach headaches:

 

1. Microsoft crossed the $2 trillion mark in market capitalization value in 2021 (Source)

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Microsoft passed the $1 trillion mark back in 2019. The company’s market capitalization went as high as $2.575 billion by the end of 2021. This is the second publicly traded U.S. company to reach this benchmark, after Apple.

In November 2021, Microsoft’s stock price hit an all-time high of $349. For comparison, when Microsoft went public in 1986, it had an IPO price of $21.

However, from November of last year to October 2022, Microsoft’s share price dropped by more than 32% to $229.25, dropping the market capitalization to $1.71 trillion.

The primary reason for this drop is that investors are worried about China’s COVID-related lockdowns affecting the chip supply chain.

However, Microsoft is now heavily relying on expanding its cloud-based services to make up for the losses.

2. Global revenue for 2022 was $198 billion, up from $168 billion in 2021 (Source)

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In the 12-month period ending on June 30, 2022, revenue for the company was $198.270 billion, an increase of 17.96% year-over-year. Since 2010, Microsoft has experienced steady growth in global revenue, catalyzed further by the 2020 pandemic.

Microsoft’s gross profit for the last fiscal year, ending June 30, 2020, was $135.62 billion. This was a 17.06% increase from 2021 ($115.856 billion).

Despite a decrease in stock price over the last three quarters, Microsoft is still experiencing steady growth in revenue due to investments in cloud-based services.

3. The company has 122,000 employees in the U.S. and 99,000 international employees, totaling 221,000 employees worldwide (Source)

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Despite the recent ghosting trend in many organizations, Microsoft observed a 22.1% increase in their total number of employees from 2021 to 2022. 

That said, Microsoft has lost a significant number of employees dedicated to specific projects, such as the development of HoloLens. For example, more than 100 Microsoft employees working on the HoloLens left the company, with almost half of them going to work for Meta

However, in May 2020, Microsoft’s CEO Satya Nadella announced that Microsoft is almost doubling the compensation budget, ensuring pay increases in a bid to retain top talent. 

4. Microsoft’s share of the desktop computer operating system market in 2021 was 70.68% (Source)

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This includes operating systems on desktops, tablets, and consoles. After Microsoft, the second highest share belongs to the Apple OS (13.56%).

Other prominent operating systems include Android, Linux, and Chrome OS. 

Up until the early 2010s, companies like Dell installed Linux as the default OS. However, almost every laptop (and pre-built computer) today comes with preinstalled Windows OS.

The exceptions include specialized laptops that favor Linux (Dell’s developer product line), Google Chromebooks (with Chrome OS), and every Apple product.

Other specialized exceptions include people who prefer to run legacy software. For example, some people use FreeDOS to get an MS-DOS-compatible environment.

5. As of 2020, Microsoft’s share in the SaaS market in cloud computing was 8.7% (Source

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Meanwhile, Salesforce held the number one position with a market share of 9.3%. Other key players in the industry are Google and SAP.

However, Microsoft has started to dominate the SaaS market as they focus their efforts on cloud services.

Microsoft Cloud alone accounted for $25 billion in revenue in the last fiscal year. Compared to last year, Microsoft Cloud’s revenue grew by 28%.

Meanwhile, revenue for the Intelligent Cloud this year was $20.9 billion, a 20% increase from last year. The majority of this revenue was driven by Microsoft Azure. 

6. Microsoft’s annual research and development expenses for 2022 were $24.512 billion, an 18.32% increase from 2021 (Source)

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This year’s R&D spending was a record high for the tech giant. Microsoft is currently in second place among software and computer service companies when it comes to R&D spending, behind Alphabet (Google’s parent company). 

More recently, Microsoft’s focus is on machine learning applications, artificial intelligence, and advanced image tools. 

7. China is the leading user of Bing with 39.7% of worldwide searches, followed by the U.S.’s 25% (Source

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China and the U.S. are followed by Japan, France, and Germany in the total number of searches on the platform, which is owned by Microsoft Corporation.

However, compared to the search engine market share, Bing is in second place with a market share of 8.88%. The leading search engine is Google with a market share of 83.84%.

Bing is followed by Yahoo, YANDEX, and Baidu.

In numbers, Bing has almost 126 million unique users in the U.S. Out of those users, 66 million users have set Bing as their primary search engine.

8. 95% of Fortune 500 companies use Microsoft Azure in 2022 for cloud computing services (Source

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Each year, Microsoft invests nearly $1 billion in security to keep its cloud platform safe. Microsoft currently provides the largest portfolio of compliance offerings in the industry.

In addition to the Fortune 500 companies, over 70% of organizations worldwide use Microsoft Azure for cloud services.

In total, the Azure cloud platform has over 200 cloud services and products, such as Azure CDN, Azure Active Directory, and Azure SQL.

However, despite being one of the biggest cloud services, Microsoft Azure still faces outages. Back in August, Azure started to cause issues running certain Ubuntu Virtual Machines, leading to system-wide outages for organizations depending on Ubuntu.

9. Microsoft Teams reached 270 million users in 2022, up from 145 million in 2021 (Source

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In January 2022, Frank Shaw, CVP of Communications for Microsoft, shared a tweet celebrating 270 million Microsoft Teams users.

In comparison, Microsoft’s primary offering, the Windows OS now has up to 1.4 billion active users (for Windows 10 and 11).

By the end of 2021, Microsoft executives believed that the growth of Teams might slow down. However, to tackle that, Microsoft switched its metrics from daily active users to monthly active users.

In any case, Microsoft is focusing on growing Teams by adding various consumer features. For example, Microsoft added a Teams Chat button directly into the Windows 11 taskbar in an attempt to get more people to try certain features.

10. By 2020, over 1 million organizations used Microsoft Teams, including 91 of the Fortune 100 firms (Source)

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This is especially impressive because Microsoft Teams was used by only 500,000 organizations in 2019, meaning the number of organizations doubled in one year. While this is the most recent data released from Microsoft, it’s likely increasing as workplace trends favor remote work.

Due to the initial rivalry with Slack, Microsoft intended to buy Slack for $8 billion. However, the company then decided to utilize Skype instead. In 2017, Microsoft added all of the features planned for Skype into Teams.

For example, Microsoft shifted Classrooms to Teams in 2017 and discontinued Skype for Business. Since then, the company has been focusing on making Teams an all-in-one communications platform, adding integrations with other Microsoft products like Office 365.

11. Microsoft Teams went from 75 million daily active users in Q2 2020 to 115 million Daily Active Users in Q4 2020 alone (Source)

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The coronavirus pandemic led to thousands of companies starting or broadening remote work, leading to a massive demand for a tool like Microsoft Teams. 

In the first lockdown starting in Q2 2020, Microsoft Teams experienced the highest growth.

In July 2019, Microsoft Teams had 13 million users, and by April 2021 that number had jumped to 145 million monthly active users. That number soared to 270 million by the second quarter of 2022.

12. In March 2020 alone, Microsoft Teams witnessed a 1,000% increase in video calls (Microsoft 2020

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At the start of the pandemic, 38% of all Microsoft Teams users in the U.S. used video during meetings. Meanwhile, Norway and the Netherlands had the highest percentage of video calls at 60%.

Compared to pre-pandemic numbers, people turn on video during Teams meetings twice as often today.

This has led Microsoft to implement new video-based features, such as custom backgrounds. The company also released a raise hand feature to allow participants a way to indicate that they need to say something.

13. Microsoft Office 365 saw a 20% increase in usage in 2020, leading to a total of 258 million users (Source

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The boost came during the pandemic as people were forced to work remotely. And the usage of the Windows Virtual Desktop tool tripled in 2020.

Numerous major companies like Vodafone, Mastercard, and Autodesk started using Microsoft 365 as their productivity cloud. Coca-Cola went with a five-year, multi-cloud agreement to use Microsoft 365, Dynamics 365, and Azure.

Microsoft decided to expand Microsoft 365 Personal and Family, which had 39 million paid subscribers in 2020.

14. In 2022, Microsoft Office 365’s share of the productivity software market is 48.08% (Source

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Some of the most common Microsoft productivity apps and tools include: 

  • Teams
  • OneNote
  • One Calendar
  • OneDrive
  • Drawboard PDF
  • SharePoint
  • Whiteboard

The entire Microsoft Office Suite also comes under the productivity apps portfolio. 

15. Over 70% of Fortune 500 companies had a Microsoft 365 license in 2020 (Source)

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At the same time, over 90% of Fortune 500 firms used Microsoft Cloud, including GE, BMW, Toyota, Lufthansa, Samsung, BP, HSBC, Xerox, Asos, Heineken, Mazda, and Ford.

Of all the companies using Microsoft 365 in 2020, 61% were small businesses (with less than 50 employees. 24% were medium businesses (with up to 999 employees) and 15% were large businesses and enterprises (more than 1,000 employees).

Furthermore, 43% of all 365 customers were located in the US.

16. 85% of IT leaders using Microsoft 365 had data loss incidents related to email in 2021, while 85% of employees are sending more emails (Source)

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Of the 85%, 24% was due to intentional exfiltration and 26% of incidents were caused by misdirected emails.

The likelihood of a data loss incident increases when employees are using a mobile device, according to 72% of IT leaders. They also believe that flexible and remote working habits increase the likelihood of data losses.

However, it’s also important to note that 85% of employees are sending more emails compared to before the pandemic. This increase in email volume increases the chances of data loss incidents due to the law of large numbers.

17. 67% of IT leaders who use Microsoft 365 reported an increase in data breaches due to remote work in 2021 (Source

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Meanwhile, only 32% of IT leaders whose organizations do not use Microsoft 365 reported increased data breaches.

64% of IT leaders in 2021 said that they experienced a data loss incident specifically via email since the first coronavirus pandemic lockdown in March 2020. In comparison, only 28% of organizations that don’t use Microsoft 365 suffered a data loss incident during that time.

Of all the organizations that have suffered data losses, about 92% reported negative impacts due to the breaches. These impacts included regulatory action, client churn, litigation, and the usage of internal resources to mitigate any relevant threats.

18. 42% of IT leaders believe that half of all data breach incidents will not be detected by Microsoft 365 (Source)

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Since Microsoft 365’s native email data loss prevention (DLP) functionality uses static rules, this leaves a lot of room for error.

79% of IT leaders have utilized static email DLP rules, and 79% of them experienced difficulties with their use.

Of IT leaders surveyed, 1 in 5 believed that the tools in place prevent 76-100% of all incidents. Almost 74% of IT leaders believe that email DLP tools tend to be less than 75% effective. 

Almost 5% of IT leaders have chosen to accept that a minimum of 25% of all data loss incidents will remain undetected.

19. The global average cost of a data breach is $4.35 million, while in the U.S. that number goes up to $9.44 million (Source

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With Microsoft 365’s static DLP protocol, data breaches can cost companies hundreds of millions of dollars per year. More so for the healthcare industry, where a data breach costs an average of $10.10 million.

A data breach in the U.S. tends to cost twice as much as the global average. And 83% of organizations believe that data breaches are inevitable.

Of all organizations in the study, the companies that used AI and automation saved an average of $3 million more than companies that didn’t. They also had a 74-day shorter breach lifecycle compared to other companies.

20. 43% of IT leaders said they require continuous administrative overhead to maintain security (Source)

Image by TierneyMJ on Shutterstock

The survey by Egress also found that 38% of IT leaders had to change and downgrade their rules to make them more workable for their staff.

Static email DLP rules are unable to identify data breach incidents due to employee behavior. Static rules can allow you to send permissions on a policy basis and can enforce encryption.

However, the static email DLP rules can’t enforce specific rules such as sending an email to the wrong third party by accident. To have such specific rules, a complex set of rules needs to be enforced for each individual, leading to massive overhead.

Enhance Team Coordination with a Shared Calendar

Airtable’s built-in calendar goes beyond a simple scheduling tool. It transforms into a powerful hub for task management within your team. Project managers can create timelines, assign deadlines, and set reminders within the calendar view. Team members can access this centralized calendar to view upcoming tasks, track project progress, and collaborate seamlessly. This eliminates the need for multiple calendars and ensures everyone is on the same page, fostering efficient project execution.

Real-World Examples:

  • Marketing Team Campaign Management: Create a shared calendar to visualize brainstorming sessions, content creation deadlines, social media posting schedules, and campaign launch dates. This keeps everyone aligned and ensures a smooth marketing rollout.
  • Sales Team Activity Tracking: Use the calendar to track sales calls, client meetings, and follow-up deadlines. This allows managers to monitor individual and team performance, identify potential roadblocks, and provide timely support.

  • Product Development Team Sprint Planning: Block out dedicated times for user interviews, design sprints, development cycles, and testing phases on the shared calendar. This transparency ensures everyone involved knows what’s happening at each stage and fosters collaboration.

  • Customer Support Team Shift Scheduling: Create a visual schedule for customer support representatives, including breaks, training sessions, and planned maintenance windows. This ensures adequate coverage during peak hours and avoids customer service disruptions.

  • Content Creation Team Editorial Calendar: Manage a shared calendar for brainstorming sessions, content assignment deadlines, editing and revision cycles, and publication dates. This keeps the content creation process organized and on track.

Simplify Resource Management with Custom Spreadsheets

Airtable’s true strength lies in its ability to transform traditional spreadsheets into dynamic tools for resource management. Gone are the days of static data! Airtable spreadsheets can be customized with various field types, including formulas and automation. Teams can track project budgets, allocate resources efficiently, and monitor project timelines, all within a single, adaptable workspace. This level of customization empowers teams to manage resources effectively and identify potential roadblocks before they arise.

Real-World Examples:

  • Project Budget Tracking: Craft a custom spreadsheet to track project expenses, categorize costs, and compare them to allocated budgets. This allows for real-time financial health monitoring and facilitates informed resource allocation decisions.

  • Team Member Capacity Planning: Design a spreadsheet to visualize team member workloads, including deadlines, project assignments, and estimated time commitments. This helps identify potential bottlenecks, distribute tasks efficiently, and avoid overallocation of resources.

  • Inventory Management: Create a custom spreadsheet to track inventory levels, reorder points, and supplier information. This ensures you have the necessary resources in stock when needed and avoids stockouts or excessive storage costs.

  • Client Project Profitability Analysis: Develop a spreadsheet to track project costs, billable hours, and client fees. This facilitates profitability analysis for individual projects and helps identify areas for improvement in resource allocation for future client engagements.

  • Scenario Planning and Resource Forecasting: Build a custom spreadsheet to model different project scenarios and their resource requirements. This allows you to anticipate potential resource needs, plan for contingencies, and make data-driven decisions about resource allocation.

Boost Productivity through Automation

Airtable automates repetitive tasks, freeing up valuable time for your team to focus on high-impact activities. Imagine automatically sending task reminders, assigning new projects based on workload, or generating reports based on predefined criteria. Airtable’s robust automation features allow you to streamline workflows and eliminate manual data entry, boosting overall team productivity.

Real-World Examples:

  • Automated Task Management: Automatically create tasks in a to-do list when a new record is added to a specific Airtable base. This eliminates manual data entry and streamlines your workflow.

  • Email Reminders and Notifications: Automate sending email reminders or notifications based on deadlines or specific field changes in your Airtable base. This ensures you and your team stay on top of important tasks and upcoming events.

  • Data Pre-Population and Field Updates: Use automation to pre-populate fields with default values or automatically update related fields based on user selections. This reduces manual data entry errors and saves time.

  • Data Aggregation and Reporting: Automate the process of collecting and summarizing data from different Airtable bases into a single report. This saves time on manual data manipulation and provides a consolidated view of key metrics.

  • Content Approval Workflows: Create automated workflows that route content for review and approval based on pre-defined criteria. This streamlines the content creation process and ensures timely feedback and approvals.

Keep Projects Aligned with Real-Time Updates

Airtable Sync ensures your teams are constantly working with the latest information. This innovative feature lets you link projects across different bases, enabling real-time updates. No more refreshing pages or chasing down the newest document version – Airtable Sync keeps everyone in the loop, fostering smoother collaboration and faster project completion.

Real-World Examples:

  • Centralized Project Hub: Consolidate all project-related information in a single Airtable base, including tasks, deadlines, files, and discussions. With real-time updates, everyone can access the latest project information, fostering transparency and alignment.
  • Dynamic Dashboards and Reporting: Develop dashboards that automatically update with the latest Airtable data. This provides a real-time view of project progress, metrics, and potential roadblocks, allowing for data-driven decision-making and course correction.

  • Automated Dependency Management: Set up automations to track dependencies between tasks within your Airtable base. When a dependent task is completed, the automation can trigger updates or notifications for subsequent tasks, ensuring a smooth workflow and everyone stays on the same page.

  • Streamlined Communication and Feedback: Leverage Airtable’s commenting features to provide real-time feedback directly on tasks, files, or project updates within the platform. This eliminates the need for separate communication channels and ensures all project conversations are documented and centralized.

  • Collaborative Brainstorming and Planning: Use Airtable as a collaborative workspace where team members can brainstorm ideas, add notes, and update plans in real time. This fosters a dynamic and interactive environment where everyone can contribute and see the project evolve continuously.

Organize Workspaces by Linking Records

Airtable goes beyond simple data storage, allowing users to create relationships between records. Imagine linking customer information to related sales orders or connecting project tasks to their corresponding deadlines. This functionality fosters organization within your workspace, making tracking dependencies and visualizing project flow easier. Additionally, Airtable offers pre-built templates with pre-defined relationships, saving you time and ensuring a well-structured workspace from the outset.

Real-World Examples:

  • Content Management System: Create a system where content ideas in a brainstorming base are linked to corresponding production stages in a separate base. This allows you to track the progress of content pieces seamlessly across the entire creation process.

  • Sales Pipeline Management: Link opportunities in your sales pipeline to relevant customer information in a separate CRM base. This provides a holistic view of each prospect and streamlines the sales process.

  • Bug Tracking and Development Workflow: Link bug reports to corresponding tasks assigned to developers. This allows developers to easily access all relevant information for each bug fix and track the progress of their work.

  • Event Planning and Vendor Management: Link event details to specific vendors involved in the planning. This keeps track of all associated vendors, their services, and any communication threads related to each event.

  • Research Project Management: Link research topics to relevant source materials, such as articles or data sets. This allows researchers to easily access and reference the sources used for each aspect of their project.

Flexible Task Scheduling Options to Suit Any Project

Not all projects require the same management style. Airtable caters to this by offering a variety of task-scheduling options. Choose from list views for a simple overview, Kanban boards for visualizing workflow stages, Gantt charts for tracking project timelines, or gallery views for showcasing creative assets. This flexibility allows teams to select the view best suits their project management style and needs.

Real-World Example:

  • Agile Development Sprints: Airtable’s flexible scheduling allows you to define sprints (iterations) within your project base. Tasks can be assigned due dates within each sprint, enabling agile development teams to manage short work cycles and adapt to changing priorities.

  • Freelancer Project Management: Assign tasks with flexible deadlines based on freelancer availability and project milestones. This approach caters to the dynamic nature of freelance work, ensuring clear expectations while accommodating individual schedules.

  • Content Marketing Calendar: Schedule blog posts, social media content, and other marketing materials with specific publish times or deadlines. Airtable’s flexibility accommodates recurring tasks and seasonal content, ensuring a consistent and well-paced marketing strategy.

  • Event Planning with Staggered Deadlines: Manage complex event logistics with tasks due at various stages leading up to the event date. This could include tasks for venue booking months in advance and social media promotion closer to the event.

  • Long-Term Project Roadmaps: Airtable’s flexible scheduling isn’t limited to short-term tasks. Outline major project milestones and phases with tentative due dates, providing a high-level roadmap that can adapt as the project progresses.

Centralized Documentation for Easy Collaboration

Airtable isn’t just for data – it can also house all your project-related documents, images, videos, and files. This eliminates the need for scattered folders and email attachments, centralizing everything in one easily accessible location. Team members can collaborate on documents in real time, add comments, and ensure everyone has the latest version readily available. This fosters a culture of transparency and streamlines communication within your team.

Real-World Examples:

  • Single Source of Truth: Consolidate all project-related documents, such as meeting notes, design specifications, and user manuals, within a dedicated Airtable base. This ensures everyone can access the latest and most accurate information, eliminating confusion and wasted time searching for scattered documents.

  • Version Control and Revision History: Airtable tracks changes to documents stored within bases. This allows teams to collaborate on documents in real-time, see revision history, and revert to previous versions if necessary. This fosters transparency and prevents accidental overwrites.

  • Inline Collaboration and Feedback: Airtable facilitates document collaboration directly within the platform. Team members can add comments, suggestions, and questions on specific sections of documents, streamlining feedback exchange and eliminating the need for separate communication channels.

  • Conditional Content Visibility: Leverage Airtable’s view functionality to control document visibility based on user roles or project phases. This ensures team members only see the information relevant to their tasks, reducing information overload and maintaining a focused workspace.

  • Centralized Knowledge Base Creation: Develop a comprehensive knowledge base within Airtable to store best practices, FAQs, and troubleshooting guides. This centralized repository empowers team members to find answers independently, reducing the need for repetitive questions and promoting knowledge sharing across the organization.

Expand Functionality with Custom Apps

Airtable’s open API unlocks a whole new level of customization. Developers can leverage this API to create custom applications that fit your business needs perfectly. Imagine integrating your CRM system with Airtable for seamless customer data flow or connecting your project management tool for a unified workflow. The possibilities are endless, allowing you to tailor Airtable to your unique business processes and maximize its functionality for your team.

Real-World Examples:

  • Advanced Data Integration: Airtable offers robust built-in integrations, but the Open API allows for even deeper connections. Imagine a custom app that pulls real-time weather data from an external API and integrates it with your project timelines in Airtable. This could be crucial for construction projects where weather can significantly impact scheduling.

  • Customizable Workflows and Automations: While Airtable automations are powerful, they might not handle every complex scenario. The API allows you to build custom apps that trigger multi-step workflows based on specific events in your Airtable base. This could involve sending automated notifications to multiple channels or initiating external actions upon data changes.

  • Machine Learning and AI Integration: The API allows you to incorporate machine learning or AI functionalities into your Airtable workflows. Imagine a custom app that analyzes customer support data in your Airtable base and suggests potential solutions or categorizes incoming tickets based on sentiment analysis.

  • Custom User Interfaces and Branding: Airtable offers a functional interface, but the API allows you to develop custom apps with a user interface tailored to your specific needs and branding. This could be crucial for creating public-facing portals or client dashboards that seamlessly integrate with your Airtable data.

  • Advanced Data Analytics and Reporting: Airtable’s built-in reporting features are useful, but for in-depth data analysis, you might require more. The API allows you to connect your Airtable data with powerful analytics tools. This could involve building custom dashboards with interactive visualizations or generating comprehensive reports that go beyond Airtable’s native capabilities.

 

Conclusion

Airtable offers a powerful and versatile toolkit that can revolutionize your company’s operations. By implementing the strategies outlined above, you can streamline workflows, optimize resource allocation, and foster seamless team collaboration. Imagine a work environment where everyone has access to the latest information, tasks are completed efficiently, and projects stay on track. Airtable can be the key to unlocking this efficiency level and propelling your business towards sustainable growth.

But what if Airtable’s pre-built features aren’t quite what your team needs?  ProsperSpark’s team of Airtable consultants and developers can help.  We craft custom Airtable solutions tailored to any team’s needs and workflows.  Whether you need help with automation, data management, or building a complex project management system, ProsperSpark can turn your Airtable vision into reality.

Here are a few more resources to learn more about Airtable and its potential for your business:

ProsperSpark’s Airtable Consulting Services

Airtable for Beginners Guide

Airtable Community Forum

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